Customer Segmentation using KMeans
A Project for segmenting customer on the basis of Segmentation Factors.
Objective
The objective for this project is to segment customers of a mall on the basis of their gender, age, annual income & spending score using KMeans.
Process Summary :-
- Analyzed a total of 200 entries of dataset.
- Segmented analysis in 5 phases.
- Cleaned & Prepared the Dataset.
- Analyzed and divided dataset into ranges and visualized it on graph.
- Checking for relationships.
- Finding the numbers of clusters needs to be created
- Visualizing the clusters on graphs
- For project in detail, visit this project link.